A new-look, reimagined bottle design for progressive Islay distillers, Bruichladdich.
The optimised glass structure means there is less wasted space, allowing for 19% more glass per pallet into the distillery, and 60% more product per pallet out of the distillery. Small gains across the structure has allowed for a 65% reduction of CO2 emissions from The Classic Laddie packaging.
Murray was commissioned to capture considered lifestyle imagery to accompany this new release as well as aiding production with location, styling and casting.
